The effect of performance quality and customer education on attitudinal loyalty : a cross-country study of opera festival attendees
Year of publication: |
2019
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Authors: | Vigolo, Vania ; Bonfanti, Angelo ; Brunetti, Federico |
Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 48.2019, 6, p. 1272-1295
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Subject: | nonprofit performing arts organizations | opera festival | service quality | loyalty | customer education | arts marketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kunst | Arts | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Theater | Theatre |
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