//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Boerman, Sophie C."
~person:"Cauberghe, Verolien"
~type:"article"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Schleichwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
5
Product placement
5
Advertising effects
2
Werbewirkung
2
Advertising regulation
1
Bibliometrics
1
Bibliometrie
1
Brand familiarity
1
Computerspiel
1
Consumer behaviour
1
Fernsehwerbung
1
Film production
1
Filmproduktion
1
Konsumentenverhalten
1
Music
1
Musik
1
Psychology of advertising
1
Television advertising
1
Video game
1
Werbebeschränkung
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
6
Aufsatz in Zeitschrift
6
Book section
5
Language
All
English
5
Author
All
Boerman, Sophie C.
Cauberghe, Verolien
Reijmersdal, Eva A. van
4
Berndt, Ralph
2
Hernández, Asunción
2
Küster, Inés
2
Pelsmacker, Patrick de
2
Sabour, Nadia I.
2
Schramm, Holger
2
Vila, Natalia
2
Agrawal, Noopur
1
Balasubramanian, Siva Kumar
1
Bauer, Hans H.
1
Bhatnagar, Deepali
1
Bigné Alcañiz, J. Enrique
1
Blanco-Fernández, Yolanda
1
Bryant, Melchior D.
1
Canales, Pedro
1
Castillo, Vicente
1
Charry, Karine
1
Chen, Huan
1
Chin, Shinyi
1
Dahl, Stephan
1
Dardis, Frank E.
1
Dens, Nathalie
1
Deterding, Audrey
1
Diesbach, Martin
1
Eagle, Lynne C.
1
Enke, Margit
1
Faseur, Tine
1
Frank, Bianca
1
Garcia-Duque, Jorge
1
Giner Larza, Eva Maria
1
Gistri, Giacomo
1
Gonser, Nicole
1
Gröppel-Klein, Andrea
1
Gundeti, Sandeep
1
Górska,Warsewicz, Hanna
1
Haley, Eric
1
Heer, Carsten
1
more ...
less ...
Published in...
All
Advertising in new formats and media : current research and implications for marketers
2
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
2
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
3
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
4
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
5
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->