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person:"Boerman, Sophie C."
~person:"Natarajan, Thamaraiselvan"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Product Placement
10
Product placement
10
Advertising effects
7
Konsumentenverhalten
7
Werbewirkung
7
Brand placement
3
Fernsehwerbung
3
Television advertising
3
Bollywood movies
2
Emotion
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Fernsehprogramm
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India
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Indien
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Markenführung
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Television programme
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content analysis
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disclosure
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reality shows
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Auskunftspflicht
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Bibliometrics
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Bibliometrie
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Bigg Boss
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Brand
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Brand familiarity
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Brand/product placements
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Cognition
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Cognitive and emotional involvement
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Corporate disclosure
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Credibility
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Disclosure regulation
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Film industry
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Filmwirtschaft
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Glaubwürdigkeit
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Identification with character
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Boerman, Sophie C.
Natarajan, Thamaraiselvan
Dens, Nathalie
12
Pelsmacker, Patrick de
12
Matthes, Jörg
7
Naderer, Brigitte
7
Reijmersdal, Eva A. van
5
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Chan, Fong Yee
4
De Gregorio, Federico
4
Sung, Yongjun
4
Burmann, Christoph
3
Coker, Kesha K.
3
Davtyan, Davit
3
Hudders, Liselot
3
Lehu, Jean-Marc
3
Lowe, Ben
3
Muzellec, Laurent
3
Neijens, Peter C.
3
Petrovici, Dan
3
Schramm, Holger
3
Schweidel, David A.
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Dousin, Oscar
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Martí Parreño, José
2
Muehling, Darrel D.
2
Nelson, Michelle R.
2
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
7
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1
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
3
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
4
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
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