Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen and J. Daniel Inbaraj
| Year of publication: |
2018
|
|---|---|
| Authors: | Natarajan, Thamaraiselvan ; Arasu Balasubramaniam, Senthil ; Stephen, Gladys ; Inbaraj, J. Daniel |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 15.2018, 1, p. 57-88
|
| Subject: | Brand placement | Bollywood movies | content analysis | brand placement characteristics | Product Placement | Product placement | Filmwirtschaft | Film industry | Werbewirkung | Advertising effects | Film | Indien | India | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2018.1460051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011993201