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person:"Bornemeyer, Claudia"
~person:"Alexander, Andrew"
~person:"Zenker, Sebastian"
~source:"econis"
~type_genre:"Article in journal"
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Bornemeyer, Claudia
Alexander, Andrew
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ECONIS (ZBW)
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Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
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2
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian
;
Gollan, Tobias
;
Quaquebeke, Niels van
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
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3
Der Preis einer Stadt: wie viel ein Spreewald im Kampf um Talente wert ist
Eggers, Felix
;
Farsky, Mario
;
Zenker, Sebastian
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
1
,
pp. 49-52
Persistent link: https://www.econbiz.de/10003812163
Saved in:
4
Auch kleine Städte machen erfolgreiches Marketing : Studie der Universität Bielefeld
Decker, Reinhold
;
Bornemeyer, Claudia
- In:
Der Städtetag : Zeitschrift für kommunale Politik und …
54
(
2001
)
11
,
pp. 40-42
Persistent link: https://www.econbiz.de/10001649168
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