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person:"Breidbach, Christoph F."
~isPartOf:"European journal of marketing : EJM"
~person:"Grönroos, Christian"
~person:"Wieland, Heiko"
~subject:"SD-logic"
~subject:"Service-Dominant Logic"
~subject:"Umwelt"
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Breidbach, Christoph F.
Grönroos, Christian
Wieland, Heiko
Vargo, Stephen L.
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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