Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Year of publication: |
2015
|
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Authors: | Anker, Thomas Boysen ; Sparks, Leigh ; Moutinho, Luiz ; Grönroos, Christian |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 532-560
|
Subject: | Service-dominant logic | Consumer-dominant logic | Consumer value | Marketing logics | Product-dominant logic | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Logik | Logic | Dienstleistungsmarketing | Services marketing | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
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