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person:"Breidbach, Christoph F."
~person:"Aitken, Robert"
~person:"Akaka, Melissa Archpru"
~person:"Gummesson, Evert"
~person:"Jonas, Julia M."
~subject:"Beziehungsmarketing"
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Search: subject_exact:"S-d logic"
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Beziehungsmarketing
Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Breidbach, Christoph F.
Aitken, Robert
Akaka, Melissa Archpru
Gummesson, Evert
Jonas, Julia M.
Vargo, Stephen L.
10
Lusch, Robert F.
7
Hollebeek, Linda D.
5
Baglieri, Enzo
3
Brodie, Roderick J.
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Busser, James A.
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Drengner, Jan
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Grönroos, Christian
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Alexander Joseph Ibnu Wibowo
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Andreini, Daniela
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Bai, Billy
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Chan, Eric S. W.
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Chathoth, Prakash K.
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Corsaro, Daniela
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Dai, Hua
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Furrer, Olivier
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Gummerus, Johanna
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Le Nguyen Hau
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Journal of business ethics : JOBE
1
Journal of strategic marketing
1
Managing service quality : MSQ ; an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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2
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
3
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
4
The service-dominant logic of marketing and marketing ethics
Williams, John
;
Aitken, Robert
- In:
Journal of business ethics : JOBE
102
(
2011
)
3
,
pp. 439-454
Persistent link: https://www.econbiz.de/10009300632
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