The service-dominant logic of marketing and marketing ethics
Year of publication: |
2011
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Authors: | Williams, John ; Aitken, Robert |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 102.2011, 3, p. 439-454
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Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Ethik | Ethics | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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