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person:"Brennan, Ross"
~person:"Jacob, Frank"
~person:"Kliche, Mario"
~person:"Merigo, Jose Maria"
~subject:"Marketing"
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B-to-B-Marketing
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Business-to-business marketing
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00.09.1995
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Brennan, Ross
Jacob, Frank
Kliche, Mario
Merigo, Jose Maria
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
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4
Cross, James S.
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3
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The journal of business & industrial marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Neue betriebswirtschaftliche Forschung : Nbf
1
The SAGE handbook of marketing ethics
1
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7
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1
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
2
Thirty years of the Journal of business & industrial marketing : a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
3
Business, industrial marketing and uncertainty
Merigo, Jose Maria
;
Gil Lafuente, Ana María
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 325-327
Persistent link: https://www.econbiz.de/10011523957
Saved in:
4
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
5
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
6
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
7
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
8
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
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