Business-to-business (industrial) marketing ethics
Year of publication: |
2021
|
---|---|
Authors: | Brennan, Ross |
Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 238-247
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Ethik | Ethics | Marketing |
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