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person:"Brennan, Ross"
~person:"Kliche, Mario"
~subject:"Deutschland"
~subject:"Marketing"
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Deutschland
Marketing
B-to-B-Marketing
15
Business-to-business marketing
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Lieferantenmanagement
6
Supplier relationship management
6
Business-to-Business-Marketing
5
Theorie
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Theory
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Marketingmanagement
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Brennan, Ross
Kliche, Mario
Kleinaltenkamp, Michael
14
Backhaus, Klaus
13
Weiber, Rolf
9
Homburg, Christian
7
Di Benedetto, C. Anthony
6
Jacob, Frank
6
Lindgreen, Adam
6
Voeth, Markus
6
Fritz, Wolfgang
5
Hofmaier, Richard
5
Alexander, Ralph S.
4
Cross, James S.
4
Fließ, Sabine
4
Geile, Andrea
4
Werani, Thomas
4
Andersson, Per
3
Bertini, Marco
3
Binckebanck, Lars
3
Büschken, Joachim
3
Chisnall, Peter M.
3
Falkenreck, Christine
3
Gaubinger, Kurt
3
Hill, Richard M.
3
Hutt, Michael D.
3
Ihlenburg, Ditmar
3
Kindermann, Harald
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Mayer, Dorith
3
Meffert, Heribert
3
Möller, K. E. Kristian
3
Plötner, Olaf
3
Rolfes, Ludger
3
Rosenqvist, Christopher
3
Schultheiss, Björn
3
Stingel, Susanne
3
Stock-Homburg, Ruth
3
Strothmann, Karl-Heinz
3
Wilson, David T.
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Journal of customer behaviour
1
Neue betriebswirtschaftliche Forschung : Nbf
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
5
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1
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
2
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Saved in:
3
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
4
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
5
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
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