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person:"Brettel, Malte"
~isPartOf:"Entrepreneurship, theory and practice : ET & P"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of marketing management : MM"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Lindgreen, Adam"
~person:"Zhang, Jing"
~subject:"Betriebliche Wertschöpfung"
~subject:"E-commerce"
~subject:"Interkulturelles Management"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Marketing management"
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Betriebliche Wertschöpfung
E-commerce
Interkulturelles Management
Marketingmanagement
Supplier relationship management
Marketing management
4
Business start-up
2
Unternehmensgründung
2
Competitive advantage
1
Cross-cultural management
1
Deutschland
1
Firm performance
1
Germany
1
Gesundheitswesen
1
Health care system
1
High technology
1
Hochtechnologie
1
Lebenszyklus
1
Life cycle
1
Preismanagement
1
Pricing strategy
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Structural equation model
1
Strukturgleichungsmodell
1
Thailand
1
Unternehmenserfolg
1
Value creation
1
Wettbewerbsvorteil
1
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4
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
4
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English
3
German
1
Author
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Lindgreen, Adam
Zhang, Jing
Hruschka, Harald
4
Hunt, Shelby D.
4
Engelen, Andreas
3
Herrmann, Andreas
3
Tadajewski, Mark
3
Aitken, Robert
2
Bauer, Hans H.
2
Baxter, Ian
2
Butler, Patrick
2
Collins, Neil
2
Dibb, Sally
2
Doherty, Anne Marie
2
Eng, Teck Yong
2
Heinemann, Florian
2
Hewer, Paul
2
Huber, Frank
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Krafft, Manfred
2
Lang, John T.
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Simon, Hermann
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Albers, Sönke
1
Aleti, Torgeir
1
Antioco, Michael D. J.
1
Araujo, Luis
1
Armstrong Soule, Catherine A.
1
Armstrong, Kate
1
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Published in...
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Entrepreneurship, theory and practice : ET & P
Journal of business economics : JBE
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business research : JBR
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advances in management research : JAMR
1
Journal of business ethics : JOBE
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
4
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1
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
2
Value marketing in the health care industry
Lindgreen, Adam
;
Hingley, Martin D. J.
;
Antioco, …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 199-206
Persistent link: https://www.econbiz.de/10008989917
Saved in:
3
The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Engelen, Andreas
;
Brettel, Malte
;
Heinemann, Florian
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 515-547
Persistent link: https://www.econbiz.de/10003995635
Saved in:
4
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
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