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person:"Brettel, Malte"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : JPM"
~person:"Lindgreen, Adam"
~person:"Vrontis, Demetris"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Marketing management
3
Marketingmanagement
3
International marketing
2
Internationales Marketing
2
Marketing
2
Multinationales Unternehmen
2
Transnational corporation
2
Firm performance
1
Football
1
Fußball
1
International dynamic marketing
1
International knowledge management
1
International marketing performance
1
Knowledge management
1
Operational marketing capability
1
Professional sports
1
Profisport
1
Seizing
1
Sensing
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports marketing
1
Standardisierung
1
Standardization
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Transforming
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Brettel, Malte
Lindgreen, Adam
Vrontis, Demetris
Mellahi, Kamel
3
Barnes, Bradley R.
2
Melanthiou, Yioula
2
Melewar, T. C.
2
Shoham, Aviv
2
Thrassou, Alkis
2
Abimbola, Temi
1
Akter, Shahriar
1
Azilah Kasim
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
1
Berger, Ron
1
Bissell, Kimberly
1
Bortoluzzi, Guido
1
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1
Butt, Muhammad Mohsin
1
Cabanelas, Pablo
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Campos, Emilio Gonzalo
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Chan, Fanny Fong Yee
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Chao, Paul
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chiarvesio, Maria
1
Cho, Hyo Eun
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Chung, Henry F. L.
1
Crittenden, Victoria Lynn
1
De los Santos, Gilberto
1
DeGaris, Laurence
1
Deshpandé, Rohit
1
Dey, Bidit Lal
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Ding, Qing Shan
1
Dinnie, Keith
1
Dong, Xiaodan
1
Drennan, Judy
1
Drori, Netanel
1
Ford, John B.
1
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International marketing review
Journal of promotion management : JPM
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
3
Journal for global business advancement : JGBA
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Business horizons
1
Corporate reputation review : an international journal
1
Cross cultural management : an international journal
1
Die Betriebswirtschaft : DBW
1
Ekonomski pregled
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Global business & economics review
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
3
International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris
;
Thrassou, Alkis
;
Lamprianou, Iasonas
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
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