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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Lindgreen, Adam"
~person:"O'Cass, Aron"
~person:"Zhang, Jing"
~subject:"Betriebliche Wertschöpfung"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Betriebliche Wertschöpfung
E-commerce
Marketingmanagement
Supplier relationship management
Marketing management
63
Firm performance
17
Unternehmenserfolg
16
Innovation
14
B-to-B-Marketing
12
Business-to-business marketing
12
Marketing
10
Beziehungsmarketing
9
Relationship marketing
9
Resource-based view
9
Ressourcenorientierter Ansatz
9
Brand management
8
Industrie
8
Manufacturing industries
8
Markenführung
8
Lieferantenmanagement
7
New product development
7
Produktentwicklung
7
USA
7
United States
7
Brand image
6
Business start-up
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
Unternehmensgründung
6
Australia
5
Australien
5
China
5
Deutschland
5
Germany
5
Innovation management
5
Innovationsmanagement
5
Value creation
5
Competitive advantage
4
Electronic Commerce
4
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Article
61
Book / Working Paper
3
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
61
Aufsatz im Buch
3
Book section
3
Case study
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
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English
60
German
4
Author
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Lindgreen, Adam
O'Cass, Aron
Zhang, Jing
Kumar, V.
26
Vrontis, Demetris
26
Melewar, T. C.
21
Homburg, Christian
19
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Bruhn, Manfred
14
Foroudi, Pantea
14
Hunt, Shelby D.
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Albers, Sönke
11
Bauer, Hans H.
11
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Piercy, Nigel
11
Terho, Harri
11
Dibb, Sally
10
Herrmann, Andreas
10
O'Dwyer, Michele
10
Pauwels, Koen
10
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Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of strategic marketing
8
Journal of business research : JBR
4
Journal of marketing management : MM
4
The journal of business & industrial marketing
4
European journal of marketing : EJM
3
Asia Pacific journal of marketing and logistics
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
Business horizons
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advances in management research : JAMR
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
64
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1
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
Saved in:
3
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
4
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
5
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
6
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
7
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
8
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
9
Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun
;
Guo, Huiling
;
Zhang, Jing
;
Dang, Anh
- In:
Journal of business research : JBR
86
(
2018
),
pp. 141-152
Persistent link: https://www.econbiz.de/10011855266
Saved in:
10
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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