Digital orientation : conceptualization and operationalization of a new strategic orientation
Year of publication: |
2021
|
---|---|
Authors: | Kindermann, Bastian ; Beutel, Sebastian ; Garcia de Lomana, Gonzalo ; Strese, Steffen ; Bendig, David ; Brettel, Malte |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 39.2021, 5, p. 645-657
|
Subject: | CATA | Computer-aided text analysis | Digital orientation | Digitalization strategy | Digitization | Strategic orientation | Digitalisierung | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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