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person:"Brettel, Malte"
~person:"Brooksbank, Roger"
~person:"Lindgreen, Adam"
~subject:"Internet marketing"
~subject:"Procurement"
~type_genre:"Aufsatz in Zeitschrift"
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Brettel, Malte
Brooksbank, Roger
Lindgreen, Adam
Ko, Eunju
5
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The journal of business & industrial marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
3
CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
4
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
5
Purchasing orientation
Lindgreen, Adam
;
Révész, Balázs
;
Glynn, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009524606
Saved in:
6
Purchasing orientation
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009524682
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