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person:"Brettel, Malte"
~person:"Dyck, Bruno"
~person:"Schyvinck, Cleo"
~subject:"Competitive advantage"
~subject:"Corporate social responsibility"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Competitive advantage
Corporate social responsibility
Marketing management
18
Marketingmanagement
18
Corporate Social Responsibility
5
Deutschland
5
Firm performance
5
Germany
5
Unternehmenserfolg
5
Business start-up
3
Marketing
3
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3
Strategisches Management
3
Unternehmensgründung
3
Business ethics
2
Cause-Related Marketing
2
Cause-related marketing
2
Internet marketing
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2
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2
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2
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2
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Brettel, Malte
Dyck, Bruno
Schyvinck, Cleo
Ferrell, Odies C.
5
Hunt, Shelby D.
4
Madhani, Pankaj M.
4
Morgan, Neil A.
4
Rahman, Zillur
4
Vrontis, Demetris
4
Dibb, Sally
3
Hult, G. Tomas M.
3
Kim, Kyung Hoon
3
Manchanda, Rajesh V.
3
Murphy, Patrick E.
3
Uslay, Can
3
Verma, Rajeev
3
Acikdilli, Gaye
2
Balmer, John M.T.
2
Basil, Debra Z.
2
Bhat, Suhail Ahmad
2
Bhattacharya, C. B.
2
Bianchi, Enrique Carlos
2
Blankson, Charles
2
Cao, Guangming
2
Carpenter, Gregory S.
2
Chahal, Hardeep
2
Chailan, Claude
2
Christensen, Lars Bech
2
Cobbs, Joe
2
Craig, Justin B.
2
Daponte, Gaspar Gracia
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Dawar, Niraj
2
Di Benedetto, C. Anthony
2
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2
Duan, Yanqing
2
Edelman, David C.
2
Frankwick, Gary L.
2
Gao, Gerald Yong
2
Gilmore, Audrey
2
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AMS review : official publication of the Academy of Marketing Science
1
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
1
Entrepreneurship, theory and practice : ET & P
1
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Sport management review
1
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ECONIS (ZBW)
6
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1
Sustainable marketing : an exploratory study of a sustain-centric, versus profit-centric, approach
Dyck, Bruno
;
Manchanda, Rajesh V.
;
Vagianos, Savanna
; …
- In:
Business and society review : journal of the W. Michael …
128
(
2023
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10014304299
Saved in:
2
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
3
From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
4
A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo
;
Willem, Annick
- In:
Sport management review
21
(
2018
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
Saved in:
5
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
6
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
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