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person:"Brettel, Malte"
~person:"Gonzalez-Padron, Tracy L."
~subject:"Business start-up"
~subject:"Corporate social responsibility"
~subject:"Unternehmenserfolg"
~type_genre:"Book section"
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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ECONIS (ZBW)
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 44-67)
.
2010
Persistent link: https://www.econbiz.de/10003957128
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