What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Year of publication: |
2011
|
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Authors: | Brettel, Malte ; Engelen, Andreas ; Oswald, Monika |
Published in: |
Entrepreneurial marketing. - Wiesbaden : Gabler, ISBN 3-8349-3448-8. - 2011, p. 83-109
|
Subject: | Unternehmensgründung | Business start-up | Marketing | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Nationalkultur | National culture | Vergleich | Comparison | Deutschsprachiger Raum | German-speaking countries | Thailand | USA | United States |
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