//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Brettel, Malte"
~person:"Helm, Roland"
~person:"Katsikeas, Constantine S."
~person:"Lindgreen, Adam"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Ressourcenorientierter Ansatz
Marketing management
41
Marketingmanagement
41
Firm performance
11
Unternehmenserfolg
10
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing
8
Deutschland
6
Germany
6
Market research
6
Marktforschung
6
Resource-based view
6
USA
6
United States
6
Innovation
4
International marketing
4
Internationales Marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Beschaffung
3
Business start-up
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Konsumentenverhalten
3
Procurement
3
Strategic management
3
Strategisches Management
3
Unternehmensgründung
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Competitive advantage
2
E-commerce
2
Electronic Commerce
2
Industrie
2
Internet marketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
6
Language
All
English
6
Author
All
Brettel, Malte
Helm, Roland
Katsikeas, Constantine S.
Lindgreen, Adam
Morgan, Neil A.
5
O'Cass, Aron
5
Madhavaram, Sreedhar
4
Morgan, Robert
4
Vorhies, Douglas W.
3
Crick, Dave
2
Crick, James M.
2
Darlin Apasrawirote
2
Della Corte, Valentina
2
Fotiadis, Thomas A.
2
He, Xinming
2
Hunt, Shelby D.
2
Jensen, Jonathan A.
2
Kim, Namwoon
2
Kritcha Yawised
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Li, Yuan
2
Mehrabi, Hamed
2
Nath, Prithwiraj
2
Ngo, Liem Viet
2
Paisarn Muneesawang
2
Shin, Sohyoun
2
Sok, Phyra
2
Su, Zhongfeng
2
Voola, Ranjit
2
Wilden, Ralf
2
Yu, Wantao
2
Zhang, Jing
2
Abdalla, Shahira
1
Abdullateef, Aliyu Olayemi
1
Abou-Shouk, Mohamed
1
Adeola, Ogechi
1
Afifah, Nur
1
Agag, Gomaa
1
Agnihotri, Raj
1
Agyapong, Ahmed
1
more ...
less ...
Published in...
All
Entrepreneurship, theory and practice : ET & P
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of innovation management
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Bauer, Katharina
;
Krinner, Stephanie
;
Helm, Roland
; …
- In:
International journal of innovation management
24
(
2020
)
7
,
pp. 2050084-1-2050084-37
Persistent link: https://www.econbiz.de/10012271611
Saved in:
2
Linking the types of market knowledge sourcing with sensing capability and revenue growth : evidence from industrial firms
Endres, Herbert
;
Helm, Roland
;
Dowling, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 30-43
Persistent link: https://www.econbiz.de/10012321912
Saved in:
3
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
4
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
5
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
6
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->