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person:"Brettel, Malte"
~person:"Hult, G. Tomas M."
~person:"Schyvinck, Cleo"
~subject:"Competitive advantage"
~subject:"Corporate social responsibility"
~type_genre:"Aufsatz in Zeitschrift"
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Competitive advantage
Corporate social responsibility
Marketing management
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Marketingmanagement
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6
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6
Unternehmenserfolg
6
Deutschland
5
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5
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5
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4
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Brettel, Malte
Hult, G. Tomas M.
Schyvinck, Cleo
Ferrell, Odies C.
5
Hunt, Shelby D.
4
Madhani, Pankaj M.
4
Morgan, Neil A.
4
Rahman, Zillur
4
Vrontis, Demetris
4
Dibb, Sally
3
Kim, Kyung Hoon
3
Manchanda, Rajesh V.
3
Murphy, Patrick E.
3
Uslay, Can
3
Verma, Rajeev
3
Acikdilli, Gaye
2
Balmer, John M.T.
2
Basil, Debra Z.
2
Bhat, Suhail Ahmad
2
Bhattacharya, C. B.
2
Bianchi, Enrique Carlos
2
Blankson, Charles
2
Cao, Guangming
2
Carpenter, Gregory S.
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Chahal, Hardeep
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Chailan, Claude
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Christensen, Lars Bech
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Daponte, Gaspar Gracia
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Journal of business research : JBR
2
Entrepreneurship, theory and practice : ET & P
1
European Sport management quarterly : ESMQ
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Sport management review
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ECONIS (ZBW)
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1
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
2
From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
3
A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo
;
Willem, Annick
- In:
Sport management review
21
(
2018
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
Saved in:
4
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
5
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
6
Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
Saved in:
7
Special issue: Sustainability
Hult, G. Tomas M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008909616
Saved in:
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