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person:"Brettel, Malte"
~person:"Hunt, Shelby D."
~person:"Katsikeas, Constantine S."
~person:"Lindgreen, Adam"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Ressourcenorientierter Ansatz
Marketing management
47
Marketingmanagement
47
Marketing
10
Marketing theory
9
Marketingtheorie
9
B-to-B-Marketing
8
Business-to-business marketing
8
Firm performance
8
Marketing strategy
7
Strategic management
7
Strategisches Management
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Unternehmenserfolg
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Resource-based view
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United States
6
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5
Deutschland
5
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5
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5
Corporate Social Responsibility
4
Corporate social responsibility
4
Lieferantenmanagement
4
Market research
4
Marktforschung
4
Strategic marketing
4
Supplier relationship management
4
Beschaffung
3
Business start-up
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Consumer behaviour
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Konsumentenverhalten
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Procurement
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Resource-advantage theory
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Unternehmensgründung
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marketing strategy
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Betriebliche Wertschöpfung
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Betriebswirtschaftslehre
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Brettel, Malte
Hunt, Shelby D.
Katsikeas, Constantine S.
Lindgreen, Adam
Morgan, Neil A.
5
O'Cass, Aron
5
Madhavaram, Sreedhar
4
Morgan, Robert
4
Vorhies, Douglas W.
3
Crick, Dave
2
Crick, James M.
2
Darlin Apasrawirote
2
Della Corte, Valentina
2
Fotiadis, Thomas A.
2
He, Xinming
2
Helm, Roland
2
Jensen, Jonathan A.
2
Kim, Namwoon
2
Kritcha Yawised
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Li, Yuan
2
Mehrabi, Hamed
2
Nath, Prithwiraj
2
Ngo, Liem Viet
2
Paisarn Muneesawang
2
Shin, Sohyoun
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Sok, Phyra
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Su, Zhongfeng
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Voola, Ranjit
2
Wilden, Ralf
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1
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Afifah, Nur
1
Agag, Gomaa
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Journal of the Academy of Marketing Science
2
Entrepreneurship, theory and practice : ET & P
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of international marketing
1
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ECONIS (ZBW)
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1
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
2
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
4
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
5
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
Saved in:
6
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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