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person:"Brettel, Malte"
~person:"Ko, Eunju"
~person:"Lindgreen, Adam"
~person:"O'Cass, Aron"
~person:"Yan, Ruiliang"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Marketing management
79
Marketingmanagement
79
Brand management
17
Markenführung
17
Consumer behaviour
16
Konsumentenverhalten
16
B-to-B-Marketing
13
Business-to-business marketing
13
Firm performance
13
Marketing
12
Unternehmenserfolg
12
Beziehungsmarketing
9
Distribution channel
9
Innovation
9
Relationship marketing
9
Vertriebsweg
9
Fashion
8
Internet marketing
8
Lieferantenmanagement
8
Mode
8
Online-Marketing
8
Supplier relationship management
8
Marketing strategy
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
USA
7
United States
7
Brand
6
Brand image
6
Customer value
6
Kundenwert
6
Luxury goods
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Luxusgüter
6
Markenartikel
6
Markenimage
6
Advertising
5
Australia
5
Australien
5
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5
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77
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2
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Aufsatz in Zeitschrift
Article in journal
79
Aufsatz im Buch
3
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Brettel, Malte
Ko, Eunju
Lindgreen, Adam
O'Cass, Aron
Yan, Ruiliang
Vrontis, Demetris
26
Kumar, V.
25
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Hunt, Shelby D.
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
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Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
13
Journal of strategic marketing
7
Journal of retailing and consumer services
6
Journal of marketing management : MM
4
The journal of business & industrial marketing
4
European journal of marketing : EJM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
European management journal
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business horizons
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
Entrepreneurship, theory and practice : ET & P
1
International journal of business and systems research
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of international marketing
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
79
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
International journal of production economics
247
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013339083
Saved in:
4
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
5
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
10
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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