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person:"Brettel, Malte"
~person:"Lindgreen, Adam"
~person:"O'Cass, Aron"
~person:"Yan, Ruiliang"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
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Marketingmanagement
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B-to-B-Marketing
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Business-to-business marketing
13
Firm performance
13
Unternehmenserfolg
12
Brand management
10
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9
Consumer behaviour
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Markenartikel
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Brettel, Malte
Lindgreen, Adam
O'Cass, Aron
Yan, Ruiliang
Melewar, T. C.
6
Šerić, Maja
5
Bang Nguyen Viet
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Barnier, Virginie de
3
Baumann, Chris
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Eisend, Martin
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Foroudi, Pantea
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Glynn, Mark S.
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Abril Barrie, Carmen
2
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Bamfo, Bylon Abeeku
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Eisingerich, Andreas B
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Felix, Reto
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European journal of marketing : EJM
2
Journal of marketing management : MM
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
4
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
5
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
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