Explications of political market orientation and political brand orientation using the resource-based view of the political party
Aron O'Cass; Ranjit Voola
| Year of publication: |
2011
|
|---|---|
| Authors: | O'Cass, Aron ; Voola, Ranjit |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 5/6, p. 627-645
|
| Subject: | Politische Partei | Political party | Markenimage | Brand image | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009159892