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person:"Brettel, Malte"
~person:"Rahman, Zillur"
~subject:"Corporate social responsibility"
~subject:"Cultural identity"
~subject:"Digitalisierung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Brettel, Malte
Rahman, Zillur
Ferrell, Odies C.
5
Hult, G. Tomas M.
3
Ko, Eunju
3
Manchanda, Rajesh V.
3
Murphy, Patrick E.
3
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Basil, Debra Z.
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Cham Tat Huei
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Daponte, Gaspar Gracia
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Darlin Apasrawirote
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Fam, Kim Shyan
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Gonzalez-Padron, Tracy L.
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Howie, Katharine M.
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Ingenbleek, Paul T. M.
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Johnson, Jean L.
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Kashmiri, Saim
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Kim, Kyung Hoon
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Koku, Paul Sergius
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Kritcha Yawised
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European management journal
1
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1
International journal of business excellence
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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1
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
2
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
3
An ISM approach for modelling the enablers of sustainability in market-oriented firms
Agrawal, Amit Kumar
;
Kumar, Divesh
;
Rahman, Zillur
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 23-45
Persistent link: https://www.econbiz.de/10011800712
Saved in:
4
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
5
Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Global business review
14
(
2013
)
4
,
pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
Saved in:
6
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
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