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person:"Brettel, Malte"
~subject:"Corporate social responsibility"
~subject:"Cultural identity"
~subject:"Digitalisierung"
~subject:"Erfolgsfaktor"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Marketing management
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5
Firm performance
5
Germany
5
Unternehmenserfolg
5
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3
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3
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2
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Aufsatz in Zeitschrift
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Brettel, Malte
Ferrell, Odies C.
5
Dogbe, Courage Simon Kofi
3
Hult, G. Tomas M.
3
Ko, Eunju
3
Manchanda, Rajesh V.
3
Murphy, Patrick E.
3
Pomegbe, Wisdom Wise Kwabla
3
Rahman, Zillur
3
Balmer, John M.T.
2
Bamfo, Bylon Abeeku
2
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2
Bhattacharya, C. B.
2
Bianchi, Enrique Carlos
2
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2
Borah, Prasad Siba
2
Boso, Nathaniel
2
Cham Tat Huei
2
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2
Christensen, Lars Bech
2
Clement, Michel
2
Craig, Justin B.
2
Daponte, Gaspar Gracia
2
Darlin Apasrawirote
2
De Swaan Arons, Marc
2
Di Benedetto, C. Anthony
2
Dibb, Sally
2
Dibrell, Clay
2
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2
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2
Homburg, Christian
2
Howie, Katharine M.
2
Ingenbleek, Paul T. M.
2
Jenner, Thomas
2
Johnson, Jean L.
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European management journal
1
Journal of business research : JBR
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
4
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
3
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
4
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
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