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person:"Brorsen, B. Wade"
~isPartOf:"1998 Annual meeting, August 2-5, Salt Lake City, UT"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~person:"Fritz, Wolfgang"
~person:"Kotler, Philip"
~type:"article"
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Brorsen, B. Wade
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Kotler, Philip
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1998 Annual meeting, August 2-5, Salt Lake City, UT
Does marketing need reform? : fresh perspectives on the future
Journal of Agricultural and Applied Economics
4
Agricultural and Resource Economics Review
3
Western Journal of Agricultural Economics
3
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
Journal of Agribusiness
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
International Food and Agribusiness Management Review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Agricultural and Resource Economics
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Luxury marketing : a challenge for theory and practice
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
The journal of business strategy
1
The journal of futures markets
1
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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2
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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