Ethical lapses of marketers
Year of publication: |
2006
|
---|---|
Authors: | Kotler, Philip |
Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 153-157
|
Subject: | Unternehmensethik | Business ethics | Entscheidungstheorie | Decision theory | Wirtschaftsethik | Economic ethics | Marketing | Ethik | Ethics |
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