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person:"Brorsen, B. Wade"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Good, Darrel L."
~person:"Jaworski, Bernard J."
~person:"LaPlaca, Peter J."
~type_genre:"Aufsatz in Zeitschrift"
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Brorsen, B. Wade
Good, Darrel L.
Jaworski, Bernard J.
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Di Benedetto, C. Anthony
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
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2
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Saved in:
3
Inspiring future generations of industrial marketing scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
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