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person:"Brorsen, B. Wade"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Good, Darrel L."
~person:"Jaworski, Bernard J."
~person:"Ritter, Thomas"
~type_genre:"Aufsatz in Zeitschrift"
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Brorsen, B. Wade
Good, Darrel L.
Jaworski, Bernard J.
Ritter, Thomas
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6
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Industrial marketing management : the international journal for industrial and high-tech firms
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Agricultural economics : the journal of the International Association of Agricultural Economists
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ECONIS (ZBW)
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Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
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2
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
3
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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