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person:"Brorsen, B. Wade"
~isPartOf:"Legends in marketing"
~person:"Homburg, Christian"
~person:"Mitev, Ariel Zoltán"
~person:"Sheth, Jagdish N."
~type:"book"
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Marketing
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Gerald Zaltman
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Brorsen, B. Wade
Homburg, Christian
Mitev, Ariel Zoltán
Sheth, Jagdish N.
Kotler, Philip
10
Zaltman, Gerald
7
Krishnan, Balaji C.
3
Andreasen, Alan R.
2
Malhotra, Naresh K.
2
Varadarajan, Rajan
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Wind, Yoram
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1
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Legends in marketing
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Legends in consumer behavior
4
2002 Conference, April 22-23, 2002, St. Louis, Missouri
3
Lehrbuch
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
2000 Conference, April 17-18 2000, Chicago, Illinois
2
2004 Conference, April 19-20, 2004, St. Louis, Missouri
2
2010 Annual Meeting, February 6-9, 2010, Orlando, Florida
2
Europäische Hochschulschriften / 5
2
Legends in marketing series
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
1997 Annual Meeting, July 13-16, 1997, Reno\Sparks, Nevada
1
1998 Annual meeting, August 2-5, Salt Lake City, UT
1
2001 Annual Meeting, July 8-11, 2001, Logan, Utah
1
2001 Conference, April 23-24, 2001, St. Louis, Missouri
1
2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama
1
2004 Annual meeting, August 1-4, Denver, CO
1
2005 Conference, April 18-19, 2005, St. Louis, Missouri
1
2006 Annual Meeting, February 5-8, 2006, Orlando, Florida
1
2006 Annual meeting, July 23-26, Long Beach, CA
1
2009 Conference, April 20-21, 2009, St. Louis, Missouri
1
BestMasters
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
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1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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1
Gabler-Lehrbuch
1
Kostenrechnungs-Praxis / Sonderheft : KRP
1
Legends in strategic marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
ProQuest Ebook Central
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
Series: Management know-how / M
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ECONIS (ZBW)
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
8
Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
9
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
10
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
1
2
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