Management information systems, technology, and marketing
Year of publication: |
2011
|
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Authors: | Malhotra, Naresh K. |
Other Persons: | Kim, Sung S. (ed.) ; Citrin, Alka V. (ed.) ; Sheth, Jagdish N. (ed.) |
Published in: | |
Publisher: |
Los Angeles [u.a.] : Sage |
Subject: | Naresh K. Malhotra | Marketing | Informationstechnik | Information technology | IT-gestütztes Marketing | Computer-assisted marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXXIX, 269 Seiten Illustrationen |
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Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 4 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Reprint |
Language: | English |
Notes: | Enthält 16 Beiträge |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Hermanns, Arnold, (1992)
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Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas, (1998)
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Electronic Customer Care : die Anbieter-Kunden-Beziehung im Informationszeitalter ; mit 13 Tabellen
Muther, Andreas, (2001)
- More ...
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Unique marketing challenges at the frontiers of technology : an integrated perspective
Uslay, Can, (2004)
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Unique marketing challenges at the frontiers of technology: An integrated perspective
Uslay, Can, (2004)
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Malhotra, Naresh K., (2004)
- More ...