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person:"Brorsen, B. Wade"
~person:"Armstrong, Gary"
~person:"Dräger, Peter"
~person:"Jayne, Thomas S."
~person:"Kotler, Philip"
~person:"Madichie, Nnamdi O."
~type_genre:"Aufsatz im Buch"
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Marketing
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Brorsen, B. Wade
Armstrong, Gary
Dräger, Peter
Jayne, Thomas S.
Kotler, Philip
Madichie, Nnamdi O.
Meffert, Heribert
17
Homburg, Christian
12
Bruhn, Manfred
11
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
4
Does marketing need reform? : fresh perspectives on the future
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Contemporary issues in marketing : principles and practice
1
Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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ECONIS (ZBW)
17
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1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
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2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
Arts marketing
Madichie, Nnamdi O.
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 388-419)
.
2019
Persistent link: https://www.econbiz.de/10012134062
Saved in:
5
The impact of new media (digital) and globalisation on Nollywood
Madichie, Nnamdi O.
;
Ajakaiye, Bamidele O.
;
Ratten, Vanessa
- In:
Digital entrepreneurship in Sub-Saharan Africa : …
,
(pp. 89-121)
.
2019
Persistent link: https://www.econbiz.de/10012008795
Saved in:
6
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
7
Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
Saved in:
8
Digitales Shopper-Marketing (online/offline)
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 247-272)
.
2011
Persistent link: https://www.econbiz.de/10008760438
Saved in:
9
Einsatz digitaler POS-Medien im Shopper-Marketing
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10008760439
Saved in:
10
Shopperbasiertes In-Store Design
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 191-207)
.
2011
Persistent link: https://www.econbiz.de/10008760440
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