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person:"Brorsen, B. Wade"
~person:"Armstrong, Gary"
~person:"Dräger, Peter"
~person:"Jayne, Thomas S."
~person:"Kotler, Philip"
~person:"Ratten, Vanessa"
~type_genre:"Aufsatz im Buch"
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Marketing
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Brorsen, B. Wade
Armstrong, Gary
Dräger, Peter
Jayne, Thomas S.
Kotler, Philip
Ratten, Vanessa
Meffert, Heribert
17
Homburg, Christian
12
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11
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9
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
4
Covid-19, technology and marketing : moving forward and the new normal
2
Developing digital marketing : relationship perspectives
2
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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ECONIS (ZBW)
18
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1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
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2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
COVID-19, technology and marketing
Ratten, Vanessa
;
Thaichon, Park
- In:
Covid-19, technology and marketing : moving forward and …
,
(pp. 1-20)
.
2021
Persistent link: https://www.econbiz.de/10012605436
Saved in:
5
COVID-19 : future marketing and technology research challenges
Ratten, Vanessa
;
Khaksar, Seyed Mohammad Sadegh
- In:
Covid-19, technology and marketing : moving forward and …
,
(pp. 143-157)
.
2021
Persistent link: https://www.econbiz.de/10012605464
Saved in:
6
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
7
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
8
The impact of new media (digital) and globalisation on Nollywood
Madichie, Nnamdi O.
;
Ajakaiye, Bamidele O.
;
Ratten, Vanessa
- In:
Digital entrepreneurship in Sub-Saharan Africa : …
,
(pp. 89-121)
.
2019
Persistent link: https://www.econbiz.de/10012008795
Saved in:
9
Digitales Shopper-Marketing (online/offline)
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 247-272)
.
2011
Persistent link: https://www.econbiz.de/10008760438
Saved in:
10
Einsatz digitaler POS-Medien im Shopper-Marketing
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10008760439
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