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person:"Brorsen, B. Wade"
~person:"Griffith, Garry R."
~person:"Kotler, Philip"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Marketing
8
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2
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Brorsen, B. Wade
Griffith, Garry R.
Kotler, Philip
Sheth, Jagdish N.
22
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Shultz, Clifford J.
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Kumar, V.
13
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9
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1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (oldest first)
1
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
4
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
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5
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
6
Gender differences in marketing styles
Cunningham, Lewis T.
;
Brorsen, B. Wade
;
Anderson, Kim B.
; …
- In:
Agricultural economics : the journal of the …
38
(
2008
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003642871
Saved in:
7
Effects of reduced government deficiency payments on post-harvest wheat marketing strategies
Adam, Brian D.
;
Betts, Steven
;
Brorsen, B. Wade
- In:
The journal of futures markets
20
(
2000
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10001485239
Saved in:
8
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Saved in:
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