Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Year of publication: |
2009
|
---|---|
Authors: | Kotler, Philip ; Gunther, Robert E. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 1, p. 17-19
|
Subject: | Peter F. Drucker | Marketing | Marketingtheorie | Marketing theory |
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