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person:"Bruhn, Manfred"
~person:"Casidy, Riza"
~person:"Nadeau, John"
~subject:"Markenführung"
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Markenführung
Nonprofit marketing
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Brand management
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Bruhn, Manfred
Casidy, Riza
Nadeau, John
Chapleo, Chris
4
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Boenigk, Silke
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Mitchell, Sarah-Louise
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Daw, Jocelyne
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Journal of marketing for higher education
2
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard
;
Lettice, Fiona
;
Nadeau, John
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
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2
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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3
Branding MBA programs : the use of target market desired outcomes for effective brand positioning
Heslop, Louise A.
;
Nadeau, John
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 85-117
Persistent link: https://www.econbiz.de/10008653906
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