Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Year of publication: |
2014
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Authors: | Casidy, Riza |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 2, p. 142-161
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Subject: | brand orientation | educational services | higher education marketing | student satisfaction | student loyalty | service quality | word-of-mouth communication | Dienstleistungsqualität | Service quality | Hochschule | Higher education institution | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Markenführung | Brand management | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Nonprofit-Marketing | Nonprofit marketing |
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