//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Burmann, Christoph"
~accessRights:"restricted"
~person:"Foroudi, Pantea"
~person:"Hatch, Mary Jo"
~person:"Schultz, Majken"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenfamilie"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
3
Brand management
3
Markenarchitektur
3
Markenführung
3
Strategic management
3
Strategisches Management
3
Corporate reputation
2
Firm performance
2
Firmenimage
2
Retailer preference
2
Unternehmenserfolg
2
Adidas
1
Airline
1
Airlines
1
Brand
1
Brand identity
1
Business performance
1
Configuration
1
Corporate brand
1
Corporate brand strategy
1
Corporate branding orientation
1
Corporate culture
1
Corporate experience
1
Corporate image
1
Corporate personality
1
Corporate promise
1
Corporate strategy
1
Customers'relationships
1
Einzelhandel
1
Fluggesellschaft
1
FsQCA
1
Hotel industry
1
Hotel industry’s brand orientation
1
Hotel performance
1
Hotellerie
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Organizational strategy
1
Retail trade
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
3
Author
All
Burmann, Christoph
Foroudi, Pantea
Hatch, Mary Jo
Schultz, Majken
Balmer, John M. T.
8
Melewar, T. C.
7
Abratt, Russell
5
Balmer, John M.T.
5
Bang, Nguyen
5
Mingione, Michela
5
Chen, Weifeng
4
Iglesias, Oriol
4
Ind, Nicholas
4
Barnier, Virginie de
3
Kleyn, Nicola
3
Podnar, Klement
3
Sarkar, Soumya
3
Sharifah Faridah Syed Alwi
3
Singh, Jaywant
3
Baumgarth, Carsten
2
Burghausen, Mario
2
Crisafulli, Benedetta
2
Discua Cruz, Allan
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Gupta, Suraksha
2
Gyrd-Jones, Richard I.
2
Hur, Won-Moo
2
Koporcic, Nikolina
2
Leijerholt, Ulrika
2
Markovic, Stefan
2
Merrilees, Bill
2
Navare, Jyoti
2
Pecot, Fabien
2
Quamina, La Toya
2
Spielmann, Nathalie
2
Stuart, Helen
2
Tyler, Beverly B.
2
Wang, Wei-Yue
2
Ab Hamid, Siti Ngayesah
1
Abed, Fabian
1
Abid-Dupont, Marie-Aude
1
Ackfeldt, Anna-Lena
1
more ...
less ...
Published in...
All
Business horizons
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
3
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->