Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Pantea Foroudi, Mohammad Mahdi Foroudi, Maria Palazzo and Bang Nguyen
| Year of publication: |
2022
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|---|---|
| Authors: | Foroudi, Pantea ; Foroudi, Mohammad Mahdi ; Palazzo, Maria ; Bang, Nguyen |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 1, p. 78-112
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| Subject: | Airline | Airlines | Business performance | Configuration | Corporate brand | Corporate branding orientation | Corporate image | FsQCA | Retailer preference | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Fluggesellschaft | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-12-2020-1424 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798182