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person:"Busch, Volker"
~person:"Baccarella, Christian V."
~person:"Leidig, Guido"
~source:"econis"
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Search: subject_exact:"Druckindustrie"
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Busch, Volker
Baccarella, Christian V.
Leidig, Guido
Barrett, Robert S.
5
Barrett, Robert South
4
Cohen, Alma
4
Grefermann, Klaus
4
Mejtoft, Thomas
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Betriebswirtschaft und Mediengesellschaft im Wandel : Festschrift für Diethelm Schmidt und Lorenz Rottland
1
International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
5
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1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
3
Betriebswirtschaft und Mediengesellschaft im Wandel : Festschrift für Diethelm Schmidt und Lorenz Rottland
Leidig, Guido
(
contributor
);
Schmidt, Diethelm
(
honouree
); …
-
2002
Persistent link: https://www.econbiz.de/10001666545
Saved in:
4
E-commerce-Studie 2001 : eine empirische Erhebung der Druck- und Medienverbände in Deutschland und Österreich
Leidig, Guido
;
Kimberger, Franz
;
Smets, Ulrich
-
2002
Persistent link: https://www.econbiz.de/10001643644
Saved in:
5
Gestaltungsoptionen des Risikomanagements : Branchenbezogene Empfehlungen für das graphische Gewerbe
Busch, Volker
;
Diederichs, Marc
;
Burgartz, Thomas
- In:
Betriebswirtschaft und Mediengesellschaft im Wandel : …
,
(pp. 101-119)
.
2002
Persistent link: https://www.econbiz.de/10001976009
Saved in:
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