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person:"Carroll, Craig E."
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~person:"Balmer, John M. T."
~person:"Martin, Graeme"
~person:"Schwaiger, Manfred"
~person:"Sivertzen, Anne-Mette"
~subject:"Brand architecture"
~subject:"Recruiting"
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Brand architecture
Recruiting
Corporate reputation
6
Firmenimage
6
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4
Brand management
3
Markenführung
3
China
2
Corporate culture
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Carroll, Craig E.
Balmer, John M. T.
Martin, Graeme
Schwaiger, Manfred
Sivertzen, Anne-Mette
Balmer, John M.T.
3
Chen, Weifeng
3
Crisafulli, Benedetta
2
Podnar, Klement
2
Quamina, La Toya
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Singh, Jaywant
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Gerwe, Oksana
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Greyser, Stephen A.
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Guzman, Francisco
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He, Xinming
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Journal of business research : JBR
The journal of product & brand management
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
2
Brand culture
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Foundations of corporate heritage
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International studies of management and organization
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Routledge interpretive marketing research
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Working paper series / Bradford University School of Management
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ECONIS (ZBW)
5
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
4
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
5
Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette
;
Nilsen, Etty Ragnhild
;
Olafsen, …
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
Saved in:
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