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person:"Casson, Mark"
~person:"Buckley, Peter J."
~person:"Wernerfelt, Birger"
~subject:"Internationales Marketing"
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Search: subject_exact:"Theorie der Unternehmung"
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Internationales Marketing
Theorie der Unternehmung
53
Theory of the firm
53
Theorie
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Theory
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Multinationales Unternehmen
23
Transnational corporation
20
Unternehmenstheorie
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Foreign investment
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Transaction costs
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Resource-based view
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Information behaviour
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International economic relations
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International marketing
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Casson, Mark
Buckley, Peter J.
Wernerfelt, Birger
Acocella, Nicola
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Silk, Alvin J.
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Yu, Shuyi
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Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The multinational enterprise and the emergence of the global factory
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ECONIS (ZBW)
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Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
2
Marketing and the multinational : extending internalisation theory
Buckley, Peter J.
;
Casson, Mark
- In:
The multinational enterprise and the emergence of the …
,
(pp. 20-51)
.
2014
Persistent link: https://www.econbiz.de/10010461287
Saved in:
3
Marketing and the multinational : extending internalisation theory
Buckley, Peter J.
;
Casson, Mark
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10009297216
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