Internalization of advertising services : testing a theory of the firm
Birger Wernerfelt, Alvin Silk, Shuyi Yu
| Year of publication: |
2021
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|---|---|
| Authors: | Wernerfelt, Birger ; Silk, Alvin J. ; Yu, Shuyi |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 5, p. 946-963
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| Subject: | theory of the firm | advertising agencies | Theorie der Unternehmung | Theory of the firm | Werbewirtschaft | Advertising industry | Werbung | Advertising | Prinzipal-Agent-Theorie | Agency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668070