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person:"Castillo, David"
~person:"Hippner, Hajo"
~person:"Rogers, Martha"
~person:"Van den Poel, Dirk"
~subject:"Deutschland"
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Computer-assisted marketing
35
IT-gestütztes Marketing
35
Beziehungsmarketing
22
Relationship marketing
22
Theorie
10
Theory
10
Data Mining
8
Data mining
8
Kundenmanagement
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Marketing
6
Business process management
3
Computerunterstütztes Verfahren
3
Germany
3
Marketing theory
3
Marketingtheorie
3
Prozessmanagement
3
Strategic management
3
Strategisches Management
3
Aufsatzsammlung
2
B-to-B-Marketing
2
Business-to-business marketing
2
Customer acquisition
2
Data Warehouse
2
Data warehouse
2
Kundenbetreuung
2
Kundenforschung
2
Kundengewinnung
2
Lieferantenmanagement
2
Market segmentation
2
Marktsegmentierung
2
Sales information system
2
Supplier relationship management
2
Vertriebs-Informationssystem
2
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1
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Castillo, David
Hippner, Hajo
Rogers, Martha
Van den Poel, Dirk
Weiber, Rolf
4
Biesel, Hartmut H.
3
Link, Jörg
3
Schwarz, Torsten
3
Becker, Jörg
2
Binckebanck, Lars
2
Bonk, Holger
2
Braun, Gabriele
2
Diller, Hermann
2
Elste, Rainer
2
Engelstätter, Benjamin
2
Geib, Malte
2
Hame, Hartmut
2
Hildebrand, Volker G.
2
Homburg, Christian
2
Katzengruber, Werner
2
Knackstedt, Ralf
2
Kreutzer, Ralf T.
2
Köhler-Schute, Christiana
2
Lehmann, Gabriele
2
Payne, Adrian
2
Pförtner, Andreas
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Schröder, Hendrik
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Silberer, Günter
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Treiblmaier, Horst
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Wilde, Klaus D.
2
Al-Ani, Ayad
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Albers, Sönke
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Baeuerle, Irina I.
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Baumert, Marcel
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Becker, Bernd
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Beermann, Thorsten
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Bellwon, Silke
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Bicher, Dietrich
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Binnewies, Marc
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Blut, Markus
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Bourmont, Amaury de
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Business Computing
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Vieweg Gabler Business computing
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ECONIS (ZBW)
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo
(
ed.
);
Merzenich, Melanie
(
contributor
); …
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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2
Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases
Hippner, Hajo
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001409844
Saved in:
3
Computer based marketing : das Handbuch zur Marketinginformatik
Hippner, Hajo
(
ed.
);
Meyer, Matthias
(
contributor
); …
-
1998
Persistent link: https://www.econbiz.de/10014267913
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