Computer based marketing : das Handbuch zur Marketinginformatik
Hajo Hippner ... (Hrsg.)
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Hippner, Hajo (ed.) ; Meyer, Matthias (contributor) ; Wilde, Klaus D. (contributor) |
| Publisher: |
Braunschweig : Vieweg |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Branche | Economic sector | Marketing | Wirtschaftsinformatik | Business information systems | Theorie | Theory | Deutschland | Germany | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 736 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Enth. 70 Beitr. Gb. : ca. DM 148.00 |
| ISBN: | 3-528-05586-3 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267913