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person:"Choo, Ho Jung"
~person:"Arrigo, Elisa"
~person:"Choi, Tsan-Ming"
~person:"Fuxman, Leonora"
~person:"Goworek, Helen"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Fashion
49
Mode
49
Lieferkette
21
Supply chain
21
Textile distribution
19
Textilhandel
19
Consumer behaviour
17
Konsumentenverhalten
17
Bekleidungsindustrie
13
Clothing industry
13
Brand management
10
Luxury goods
9
Luxusgüter
9
New product development
6
Produktentwicklung
6
Sustainability
6
Nachhaltigkeit
5
Supply chain management
5
Sustainable product
5
Öko-Produkt
5
Hong Kong
4
Hongkong
4
Social Web
4
Social web
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Internet marketing
3
Lieferantenmanagement
3
Online-Marketing
3
Retail trade
3
South Korea
3
Supplier relationship management
3
Südkorea
3
Theorie
3
Theory
3
Advertising
2
Begrenzte Rationalität
2
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Aufsatz in Zeitschrift
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English
10
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Choo, Ho Jung
Arrigo, Elisa
Choi, Tsan-Ming
Fuxman, Leonora
Goworek, Helen
Ko, Eunju
10
Moore, Christopher M.
5
Kim, HaeJung
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Loureiro, Sandra Maria Correia
4
McColl, Julie
4
Phau, Ian
4
Mahmoud, Ali B.
3
Mohr, Iris
3
Moore, Christopher
3
Warnaby, Gary
3
Ahn, SooKyoung
2
Aiello, Gaetano
2
Aslam, Usman
2
Bai, Huifeng
2
Bandinelli, Romeo
2
Barnes, Liz
2
Bhaduri, Gargi
2
Bonilla Quijada, María del Rocío
2
Camiciottoli, Belinda Crawford
2
Caratù, Myriam
2
Chae, Heeju
2
Chow, Pui-Sze
2
Del Olmo Arriaga, Josep Lluis
2
Doyle, Stephen A.
2
Forney, Judith A.
2
Grigoriou, Nicholas
2
Guercini, Simone
2
Hack-Polay, Dieu
2
Haug, Anders
2
Ikeda, Kayo
2
Im, Hyunjoo
2
Jain, Sheetal
2
Joo, Bo Ra
2
Jung, Jaesuk
2
Jung, Sojin
2
Kim, Hye-yŏng
2
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International journal of production economics
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Transportation research / E : an international journal
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ECONIS (ZBW)
10
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
3
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
4
Pay upfront or pay later? : fixed royal payment in sustainable fashion brand franchising
Cai, Ya-Jun
;
Chen, Yue
;
Siqin, Tana
;
Choi, Tsan-Ming
; …
- In:
International journal of production economics
214
(
2019
),
pp. 95-105
Persistent link: https://www.econbiz.de/10012036544
Saved in:
5
Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
6
The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
7
Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
8
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
9
Implementation of fashion ERP systems in China : case study of a fashion brand, review and future challenges
Choi, Tsan-Ming
;
Chow, Pui-Sze
;
Liu, Shuk-ching
- In:
International journal of production economics
146
(
2013
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10010221833
Saved in:
10
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
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