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person:"Choo, Ho Jung"
~person:"Arrigo, Elisa"
~person:"Choi, Tsan-Ming"
~person:"Goworek, Helen"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Fashion
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15
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Choo, Ho Jung
Arrigo, Elisa
Choi, Tsan-Ming
Goworek, Helen
Ko, Eunju
10
Moore, Christopher M.
5
Kim, HaeJung
4
Kim, Kyung Hoon
4
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4
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International journal of production economics
2
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2
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1
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1
Transportation research / E : an international journal
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ECONIS (ZBW)
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1
Pay upfront or pay later? : fixed royal payment in sustainable fashion brand franchising
Cai, Ya-Jun
;
Chen, Yue
;
Siqin, Tana
;
Choi, Tsan-Ming
; …
- In:
International journal of production economics
214
(
2019
),
pp. 95-105
Persistent link: https://www.econbiz.de/10012036544
Saved in:
2
Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
3
The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
4
Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
5
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
6
Implementation of fashion ERP systems in China : case study of a fashion brand, review and future challenges
Choi, Tsan-Ming
;
Chow, Pui-Sze
;
Liu, Shuk-ching
- In:
International journal of production economics
146
(
2013
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10010221833
Saved in:
7
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
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